Did you know that 9 out of 10 users rate reviews or comments
online before contacting a business, especially if this is a local business?
According to research conducted by Rahul, about 85% of
people read reviews before buying and 65% read an average of 6 reviews prior to
purchase.
Reputation is created not only by a good positioning and
presence in social networks, by a website and an attractive blog and with good
content, also by reviews.
Reviews consist of opinions that users leave on the local
Google page, which is especially beneficial to increase the presence, trust and
credibility of the business if they are positive and, of course, real.
Therefore, getting positive reviews influences the web positioning of your
business, but also provides a greater conviction to users and potential
customers who are looking for what the company offers. The reviews become a key
factor for the user to decide whether or not to buy our product or purchase our
service.
What credibility do I give at first sight? Remember that
certain strategies or situations can introduce your business under disbelief,
such as bad reviews or low ratings. This is critical to be able to demonstrate
that we have credibility and thus become in the minds of our target audience a
serious and credible company that they can trust for their purchases or
business.
An example of how a potential customer looks at our
credibility is by reviewing the number of stars that previous customers have
been marking with their ratings and appearing in the search results. Five or
more positive reviews on the Google My Business page will be very important for
your company or online store.
Google My Business lets you directly report your business to
customers, whether they're looking for you on Google, Maps or Google+
In the post "Everything you need to know about Google
My Business" we tell you in depth about the platform and how you can get
more ratings and positive reviews.
How do you get positive reviews?
Encourage satisfied customers to comment on the company
through a small discount on the next purchase
Encourage followers of social networks to give their opinion
Include the address of the page in emails of news or
business cards
An email a few days after the purchase with link to the page
An invitation to relevant users to test the products or
services in exchange for an opinion
All these keys are positive for building your credibility,
but remember that the process to create and maintain our image can take years
of hard work. You should also keep in mind that a wrong choice or an error can
ruin all the work you have accomplished in a matter of minutes. Therefore, take
care of each of the details that we have been reviewing in this post and you
will not have any problem to protect your credibility and reputation against
the reviews of the user or internet client.
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